TALY REICH - BIOGRAPHY
Taly Reich is a fifth-year behavioral marketing PhD student at the Stanford Graduate School of Business. She has an M.Sc. in Industrial Psychology from the Technion, Israel Institute of Technology, where her research focused on the conflicting effects of certainty on risk-taking behavior. She obtained a B.A. in Psychology from the University of Haifa. Her research interests include consumer decision making as well as the beneficial outcomes of contradictions within self and in others. Taly has published articles in leading journals such as Nature, Psychological Science and the Journal of Experimental Social Psychology.
Curriculum Vitae (pdf)
- Reich, Taly and Zakary L. Tormala (2013), "When Contradictions Foster Persuasion: An Attributional Perspective," Journal of Experimental Social Psychology, 49 (3), 426-39.
- Litt, Ab, Taly Reich, Senia Maymin, and Baba Shiv (2011). "Pressure and Perverse Flights to Familiarity," Psychological Science, 22(4), 523–531.
- Shafir, Sharoni, Taly Reich, Erez Tsur, Ido Erev and Arnon Lotem (2008), “Perceptual Accuracy and Conflicting Effects of Certainty on Risk-Taking Behavior,” Nature, 453 (June), 917-920.