I am a fifth year doctoral student in Marketing at the Stanford GSB. I will be joining the Marketing department at Northwestern as an Assistant Professor in July 2016.
My research interests include the study of advertising and its underlying mechanisms as well as questions that lie at the intersection of public policy and marketing. My job market paper evaluates the effects of e-cigarette advertising on demand for traditional cigarettes and predicts the impact of a proposed ban on e-cigarette TV advertising. In a second paper co-authored with Harikesh Nair and Pedro Gardete, we find empirical evidence of complementarities between the consumption of goods and advertisements and consider the resulting implications for ad targeting and measuring advertising treatment effects.
Prior to entering the PhD, I studied Mathematics, Economics, and Hispanic Studies at the University of Pennsylvania, and worked for two years in economic litigation consulting at Cornerstone Research in San Francisco.
Job Market Paper,
“Advertising and Demand for Addictive Goods: The Effects of E-Cigarette Advertising”
Anna Tuchman, Harikesh S. Nair, and Pedro Gardete (2015),
“An Empirical Analysis of Complementarities between the Consumption of Goods and Advertisements”
Email: tuchman at stanford dot edu
Address: 655 Knight Way, Graduate School of Business, Stanford University, Stanford, CA 94305-7298